Get a visual identity made for Retail & E-Commerce
Brand identity, UI/UX design, and brand guidelines — always part of every project, never an afterthought. Built for the challenges of Retail & E-Commerce companies.-businesses.
Design & Branding for Retail & E-Commerce: the sector and its challenges.
Retail thrives and dies online. We help retail and e-commerce companies sell more, smarter, and faster.
The Netherlands has one of the highest e-commerce penetration rates in Europe. If your webshop doesn’t offer iDEAL, what Dutch customers have long taken as standard — you lose sales to someone who does.
Recognizable challenges in Retail & E-Commerce companies
- Webshops on outdated platforms that are slow and difficult to manage
- High cart abandonment rates due to a poor checkout
- No integration between webshop and physical stock
- Poor mobile experience that loses mobile-first shoppers
- Payment and shipping options that don’t meet Dutch consumer expectations
Every retail company thinks it needs 'a webshop.' What they really need is a conversion machine. Template webshops all look the same and break as soon as you need something custom. Custom e-commerce means no compromises on what your customers see.
Design is not decoration — it’s strategy
A good brand is recognizable before anyone reads a word. The color, the typography, the way things are composed — that communicates something. Whether that something aligns with who you are is the question we ask before starting to draw.
Design & Branding at Friendly Faces is not an add-on service you order alongside. It’s baked into every project. But for companies that need a visual foundation — from scratch or because their current one no longer fits — we also build complete brand identities.
What we deliver
Logo design that scales — from favicon to billboard. Typography system and color palette that feel consistent across every medium. UI design in Figma, including a component library. Brand guidelines your team can use without having to call us. And when the project requires it: a full design system that forms the basis of your digital product.
We always design in Figma, always interactively, and always in close collaboration. You approve before a single line of code is written.
Who is this for?
New companies who want to establish their brand well from the start. Existing companies that notice their visual identity no longer fits who they have become. Teams that miss consistency — every channel looks a little different and that just doesn’t feel professional.
Design & Branding in the Retail & E-Commerce sector: examples
Examples of what Design & Branding looks like for companies like yours.
Custom webshop with advanced filtering and search
iDEAL and multi-payment checkout
Real-time inventory management (online + physical stores)
Product configurators and personalization
Loyalty program integration
Automated order and shipping workflows
Mollie / Stripe (payments), PostNL / DHL / DPD (shipping), POS systems (Lightspeed / Square), ERP (Exact / AFAS), Inventory management tools, Loyalty platforms, Google Merchant Center
This is how we work
Transparent, step by step. No surprises.
Introduction
We get to know you and listen to what you need. Non-binding and without sales pitch.
Plan & Quote
Scope, schedule, and price — black on white. So we both know what we’re starting.
Execution
We build, test, and keep you updated. No surprises, only results.
Delivery & Support
Going live is the beginning, not the end. We are ready if anything comes up.
Interested in Design & Branding for your Retail & E-Commerce company?
When is design & branding needed?
- You are starting something new. You don’t want to start with a Canva logo you’ll throw away in two years anyway. Do it right from the start.
- Your brand no longer fits who you are. Your company has grown, but your visual identity has lagged behind. Time for an update.
- Consistency is missing. Your site, your presentations, your social posts — they all look a little different. That undermines trust.
- You’re going to build a digital product. UI design is always part of our development processes. No code without design.