SEO agency for SMBs in the Netherlands
Higher on Google with technical SEO, programmatic SEO, and long-tail strategy. For SMBs looking to grow organically.
SEO is not a standalone service for us. It’s a combination of a technical foundation, content strategy, and scalable architecture. We build SEO systems that continue to grow months later — not reports that end up in a drawer.
What makes us a different kind of SEO agency?
Most SEO agencies deliver reports. We deliver systems. The difference: a report says what needs to be done, a system does it. And in SEO, the difference between mediocrity and results is in the execution.
At Friendly Faces, SEO is embedded in how we build. Our pSEO tooling runs on our own dashboard. Our templates are optimized for crawlability and Core Web Vitals. Our content isn’t just slapped onto a site — it’s part of the architecture.
Our three SEO disciplines
Programmatic SEO — hundreds or thousands of unique pages generated from data. For companies with scalable search volume and offerings that can be structured. Not thin copy-pasted pages, but real content driven by datasets, conditional logic, and content variation.
Technical SEO — the layer beneath your content. Core Web Vitals, structured data, crawlability, redirect management. The base on which everything else is built. If this isn’t right, no content strategy will help.
Long-tail SEO strategy — specific, low-competition keywords your real audience uses. Lower competition, higher intent, better conversion. The search queries people make right before they buy.
Who is this for?
For SMBs who take SEO seriously as a growth channel — not as a checkbox. For entrepreneurs who understand that organic traffic compounds: each ranking page works day in and day out for you, without an advertising budget. And for teams who want an SEO partner who can actually build what they advise.
What this includes
Programmatic SEO
Hundreds of unique, optimized pages generated from data. Organic reach at scale.
Hundreds of targeted pages indexed simultaneously — while your competitor writes one blog post a week.
Technical SEO
The technical foundation that supports your entire SEO strategy — speed, crawlability, structured data.
We fix the technical blocks that hold your content back — and report only what truly matters.
Long-tail SEO
Target specific, low-competition keywords that your audience actually uses.
While competitors fight over 5 broad terms, you capture 500 specific ones — with higher conversion.
SEO Audit & Report
A thorough, manual review of your site with a priority-based action plan your team can execute.
No 80-page report — but 10 to 20 concrete actions you can take this month, prioritized by impact.
Interested in SEO?
Our Approach
No surprises, no vague promises. Just do it.
Introduction
We discuss your situation, goals, and wishes. No obligations — just an honest conversation.
Plan & Quote
We create a concrete plan with scope, timeline, and price. No surprises afterward.
Execution
You hear from us — not only when it's done. Transparent process, direct line to the building team.
Delivery & Support
Going live is just the start, not the end. We're here if you need us.
Investment
SEO
SEO audits, Core Web Vitals optimization, structured data & schema markup, programmatic SEO, long-tail strategy, keyword research, internal link structure, content architecture.
Lead time: 2–4 weeks for audit + implementation, pSEO 6–12 weeks setup, continuous long-tail
Frequently Asked Questions
Wat is het verschil tussen jullie en een regulier SEO bureau?
Doen jullie ook contentcreatie?
Hoe snel zie ik resultaat?
Wat kost SEO?
Werken jullie ook op mijn bestaande WordPress site?
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