The challenge
Aircargo.nl had an outdated WordPress site that was barely maintainable and mostly just generated spam. No organic visibility, no conversions, and every update was a risk. The client needed a partner who not only understood the technology but also the market: the air cargo world runs on specific routes, terminology, and trust.
Our approach
Aircargo.nl came to us with an outdated WordPress site that only generated spam. No conversions, no visibility, a maintenance nightmare. We rebuilt everything from the ground up.
New brand, new design, new technology. The site now runs on our own CMS with a static build on our own European infrastructure: lightning fast, secure, and easy to manage. No plugins, no vulnerabilities, no hassle.
But the real core of the project lies in the structure. We built a hub-and-spoke model for the air cargo market: from general air freight information to specific routes like the Netherlands to China or imports from the US. Hundreds of pages that precisely match what shipping companies are searching for exactly when they need it.
The quote request process is optimized from A to Z, from the landing page to the request flow, so visitors not only arrive, but also convert. In the future, we will expand the hub-and-spoke model with more services and routes.
Results
Static build on own European infrastructure
Hub-and-spoke structure for the air cargo market
Fully optimized request flow
From spam magnet to clean inbox
