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We make the web a little friendlier.

A small studio from Hoofddorp.

About the studio

A small studio that builds its own tools.

Most digital products are put together from ready-made blocks. We do it differently: we build our own platform and tools because you only create truly good software when you understand every layer and keep it in your own hands.

You see this reflected in everything we make: from digital flagships and web apps to multilingual systems and agent-ready infrastructure. No project is the same, but the approach is: carefully designed, built in code, and made to last for years.

The Friendly Faces studio in Hoofddorp

The three of us

Elmar Hamelink

Founder

Dylan Jansen

Full stack developer

Davy Hamelink

Operations Manager

How we work

We build what we run

No code over the fence. What we build, we also host and maintain on our own European infrastructure.

Few clients, deep relationships

We deliberately take on few projects. That way, we really get to know your business and stay involved for years.

Own platform, no dependencies

We build on our own stack rather than patching together separate plugins. Faster, safer, and entirely under our own control.

Direct contact, no noise

You talk to the people who build. No account managers, no middle layers.

contact

Tell us what you’re building

A new platform, a scaling question, or just a good conversation. We’re happy to hear from you.