Skip to main content Login

We make the web a little friendlier.

A small studio from Hoofddorp.

About the studio

A small studio that builds its own tools.

Most digital products are assembled from ready-made building blocks. We do it differently: we build our own platform and tools, because you only create truly great software if you understand and control every layer yourself.

You can see this reflected in everything we make: from digital flagships and web apps to multilingual systems and agent-ready infrastructure. No project is the same, but the approach is: carefully designed, built in code, and made to last for years.

The Friendly Faces studio in Hoofddorp

The three of us

Elmar Hamelink

Founder

Dylan Jansen

DH

Davy Hamelink

How we work

We build what we run

No code thrown over the fence. What we build, we also host and maintain on our own European infrastructure.

Few clients, deep relationships

We intentionally take on few projects. That way, we really get to know your business and stay involved for years.

Own platform, no dependencies

We build on our own stack instead of patching together separate plugins. Faster, safer, and fully in-house.

Direct contact, no interference

You speak directly with the builders. No account managers, no middle layers.

contact

Tell us what you’re building

A new platform, a scaling challenge, or just a good conversation. We’d love to hear from you.