SEO agency for SaaS & Software
Higher on Google with technical SEO, programmatic SEO, and long-tail strategy. For SMBs looking to grow organically. Built for the challenges of SaaS & Software companies.-businesses.
SEO for SaaS & Software: the sector and its challenges.
Software companies know what good technology looks like. We help SaaS and software companies create a web presence that does justice to their product.
Dutch SaaS companies perform above average worldwide. — and most of them have a product that’s great and a website that’s... okay. We fix that part.
Recognizable challenges in SaaS & Software companies
- Product website that doesn’t do the product justice
- Dashboard UI that users complain about
- Marketing site built on a CMS that developers hate
- No programmatic SEO to catch technical long-tail keywords
- Infrastructure costs exploding on AWS or Vercel
SaaS companies already have developers — you don’t want your engineers spending sprints on the corporate website. We take care of the web presence, landing pages, pSEO, infrastructure.
What makes us a different kind of SEO agency?
Most SEO agencies deliver reports. We deliver systems. The difference: a report says what needs to be done, a system does it. And in SEO, the difference between mediocrity and results is in the execution.
At Friendly Faces, SEO is embedded in how we build. Our pSEO tooling runs on our own dashboard. Our templates are optimized for crawlability and Core Web Vitals. Our content isn’t just slapped onto a site — it’s part of the architecture.
Our three SEO disciplines
Programmatic SEO — hundreds or thousands of unique pages generated from data. For companies with scalable search volume and offerings that can be structured. Not thin copy-pasted pages, but real content driven by datasets, conditional logic, and content variation.
Technical SEO — the layer beneath your content. Core Web Vitals, structured data, crawlability, redirect management. The base on which everything else is built. If this isn’t right, no content strategy will help.
Long-tail SEO strategy — specific, low-competition keywords your real audience uses. Lower competition, higher intent, better conversion. The search queries people make right before they buy.
Who is this for?
For SMBs who take SEO seriously as a growth channel — not as a checkbox. For entrepreneurs who understand that organic traffic compounds: each ranking page works day in and day out for you, without an advertising budget. And for teams who want an SEO partner who can actually build what they advise.
SEO in the SaaS & Software sector: examples
Examples of what SEO looks like for companies like yours.
High-converting marketing and product websites
Developer-friendly documentation sites
Customer dashboard UI/UX redesigns
Programmatic SEO for technical long-tail keywords
API documentation and developer portals
Self-hosted infrastructure (cheaper than Vercel)
CI/CD pipelines, GitHub / GitLab, Analytics platforms, Intercom / Crisp (support), Stripe (billing), Various APIs and webhooks
How we collaborate
Clear, honest, and predictable — from start to delivery.
Introduction
You tell us what you're dealing with. We ask the right questions. No pressure, just genuine attention.
Plan & Quote
Scope, schedule, and price — black on white. So we both know what we’re starting.
Execution
We build, test, and keep you updated. No surprises, only results.
Delivery & Support
We deliver and remain available. Your product is in good hands — even after going live.
Ready to take SEO seriously?
When is an SEO agency the right choice?
- You are invisible on Google. Your pages are not indexed, or you rank beyond position 40. Time for a fundamental approach.
- You’re done with reports. You’ve received audits. You know what’s wrong. But nobody implements it. We do both.
- You want to be less dependent on Google Ads. Every euro spent on ads disappears. Every page that ranks organically works year after year.
- You want scalable growth. Manually targeting 10 keywords per month doesn’t work. pSEO and long-tail do.
What SaaS & Software companies ask us about SEO
Wat is het verschil tussen jullie en een regulier SEO bureau?
Doen jullie ook contentcreatie?
Hoe snel zie ik resultaat?
Wat kost SEO?
Werken jullie ook op mijn bestaande WordPress site?
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