SEO agency for Retail & E-Commerce
Higher on Google with technical SEO, programmatic SEO, and long-tail strategy. For SMBs looking to grow organically. Built for the challenges of Retail & E-Commerce companies.-businesses.
SEO for Retail & E-Commerce: the sector and its challenges.
E-commerce is no longer a differentiator — the question is how well you do it. We help retail and e-commerce companies sell more, smarter, and faster.
Dutch consumers are among Europe’s most active online shoppers. If your webshop doesn’t offer iDEAL, the payment and delivery methods Dutch shoppers expect — you lose sales to someone who does.
What we often see in Retail & E-Commerce
- Webshops on outdated platforms that are slow and difficult to manage
- High cart abandonment rates due to a poor checkout
- No integration between webshop and physical stock
- Poor mobile experience that loses mobile-first shoppers
- Payment and shipping options that don’t meet Dutch consumer expectations
Every retail company thinks it needs 'a webshop.' What they really need is a system that sells. Template webshops all look the same and can’t handle complex product logic. Custom e-commerce means your shop works the way your business works.
What makes us a different kind of SEO agency?
Most SEO agencies deliver reports. We deliver systems. The difference: a report says what needs to be done, a system does it. And in SEO, the difference between mediocrity and results is in the execution.
At Friendly Faces, SEO is embedded in how we build. Our pSEO tooling runs on our own dashboard. Our templates are optimized for crawlability and Core Web Vitals. Our content isn’t just slapped onto a site — it’s part of the architecture.
Our three SEO disciplines
Programmatic SEO — hundreds or thousands of unique pages generated from data. For companies with scalable search volume and offerings that can be structured. Not thin copy-pasted pages, but real content driven by datasets, conditional logic, and content variation.
Technical SEO — the layer beneath your content. Core Web Vitals, structured data, crawlability, redirect management. The base on which everything else is built. If this isn’t right, no content strategy will help.
Long-tail SEO strategy — specific, low-competition keywords your real audience uses. Lower competition, higher intent, better conversion. The search queries people make right before they buy.
Who is this for?
For SMBs who take SEO seriously as a growth channel — not as a checkbox. For entrepreneurs who understand that organic traffic compounds: each ranking page works day in and day out for you, without an advertising budget. And for teams who want an SEO partner who can actually build what they advise.
SEO in the Retail & E-Commerce sector: examples
No generic approach — solutions that fit the Retail & E-Commerce sector.
Custom webshop with advanced filtering and search
iDEAL and multi-payment checkout
Real-time inventory management (online + physical stores)
Product configurators and personalization
Loyalty program integration
Automated order and shipping workflows
Mollie / Stripe (payments), PostNL / DHL / DPD (shipping), POS systems (Lightspeed / Square), ERP (Exact / AFAS), Inventory management tools, Loyalty platforms, Google Merchant Center
This is how we work
Transparent, step by step. No surprises.
Introduction
We get to know you and listen to what you need. Non-binding and without sales pitch.
Plan & Quote
You receive a clear quote with what we build, when it will be ready, and the cost. Period.
Execution
You hear from us — not just when it's done. Transparent process, direct line to the building team.
Delivery & Support
Going live is the beginning, not the end. We are ready if anything comes up.
Ready to take SEO seriously?
When is an SEO agency the right choice?
- You are invisible on Google. Your pages are not indexed, or you rank beyond position 40. Time for a fundamental approach.
- You’re done with reports. You’ve received audits. You know what’s wrong. But nobody implements it. We do both.
- You want to be less dependent on Google Ads. Every euro spent on ads disappears. Every page that ranks organically works year after year.
- You want scalable growth. Manually targeting 10 keywords per month doesn’t work. pSEO and long-tail do.
What Retail & E-Commerce companies ask us about SEO
Wat is het verschil tussen jullie en een regulier SEO bureau?
Doen jullie ook contentcreatie?
Hoe snel zie ik resultaat?
Wat kost SEO?
Werken jullie ook op mijn bestaande WordPress site?
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