SEO agency for Hospitality & Food
Custom SEO for Hospitality & Food companies — built to measure, not off the shelf.
Why Hospitality & Food companies choose custom solutions.
The first impression starts on Google — before anyone walks through your door. We create digital experiences for hospitality businesses that are designed to really get people across the threshold.
The Dutch hospitality sector is huge — over 65,000 locations. a strong online presence is no longer optional. Customers check your website before they look at your menu.
The digital bottlenecks in the Hospitality & Food sector
- Website that is slow, ugly, or barely functional on mobile
- No online reservation or ordering system — or an awkward one no one uses
- Completely dependent on Thuisbezorgd or Booking.com for visibility and revenue
- Menu changes that require calling the web developer
- Google Business Profile that doesn’t match what you actually offer
Hospitality businesses are all about atmosphere and service — a template website kills that. Every café has a story. A template can’t tell that. Custom means the online experience matches the real one.
What makes us a different kind of SEO agency?
Most SEO agencies deliver reports. We deliver systems. The difference: a report says what needs to be done, a system does it. And in SEO, the difference between mediocrity and results is in the execution.
At Friendly Faces, SEO is embedded in how we build. Our pSEO tooling runs on our own dashboard. Our templates are optimized for crawlability and Core Web Vitals. Our content isn’t just slapped onto a site — it’s part of the architecture.
Our three SEO disciplines
Programmatic SEO — hundreds or thousands of unique pages generated from data. For companies with scalable search volume and offerings that can be structured. Not thin copy-pasted pages, but real content driven by datasets, conditional logic, and content variation.
Technical SEO — the layer beneath your content. Core Web Vitals, structured data, crawlability, redirect management. The base on which everything else is built. If this isn’t right, no content strategy will help.
Long-tail SEO strategy — specific, low-competition keywords your real audience uses. Lower competition, higher intent, better conversion. The search queries people make right before they buy.
Who is this for?
For SMBs who take SEO seriously as a growth channel — not as a checkbox. For entrepreneurs who understand that organic traffic compounds: each ranking page works day in and day out for you, without an advertising budget. And for teams who want an SEO partner who can actually build what they advise.
Concrete solutions for Hospitality & Food
Examples of what SEO looks like for companies like yours.
Beautiful, fast-loading menu pages (no PDF downloads)
Online reservation integration
Ordering system for pickup and delivery
Event and group booking
Atmospheric photo galleries that do your food justice
Support for multiple locations
Reservation systems (Formitable / OpenTable / Resengo), POS systems (Lightspeed / Untill), Online ordering platforms, Google Business Profile integration, Social media (especially Instagram), Review platforms
How it works
Transparent, step by step. No surprises.
Introduction
We get to know you and listen to what you need. Non-binding and without sales pitch.
Plan & Quote
You receive a clear quote with what we build, when it will be ready, and the cost. Period.
Execution
You hear from us — not just when it's done. Transparent process, direct line to the building team.
Delivery & Support
You get the keys and we stay nearby. Direct support from the team that built it.
Let's talk about SEO for Hospitality & Food.
When is an SEO agency the right choice?
- You are invisible on Google. Your pages are not indexed, or you rank beyond position 40. Time for a fundamental approach.
- You’re done with reports. You’ve received audits. You know what’s wrong. But nobody implements it. We do both.
- You want to be less dependent on Google Ads. Every euro spent on ads disappears. Every page that ranks organically works year after year.
- You want scalable growth. Manually targeting 10 keywords per month doesn’t work. pSEO and long-tail do.
Frequently asked questions about SEO for Hospitality & Food
Wat is het verschil tussen jullie en een regulier SEO bureau?
Doen jullie ook contentcreatie?
Hoe snel zie ik resultaat?
Wat kost SEO?
Werken jullie ook op mijn bestaande WordPress site?
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