Email Marketing for SaaS & Software
Custom Email Marketing for SaaS & Software companies — built to measure, not off the shelf.
Email Marketing for SaaS & Software: the sector and its challenges.
Building a product is hard. The website and marketing around it is a different kind of hard. We help SaaS and software companies ship the things that aren’t their core product but still need to be excellent.
Dutch SaaS companies perform above average worldwide. — and most of them have great products with mediocre marketing sites. We fix that part.
What we often see in SaaS & Software
- Product website that doesn’t do the product justice
- Dashboard UI that users complain about
- Marketing site built on a CMS that developers hate
- No programmatic SEO to catch technical long-tail keywords
- Infrastructure costs exploding on AWS or Vercel
SaaS companies already have developers — your product team has better things to do. We take care of the parts that aren’t your core product but still need to be excellent.
Email marketing that’s more than just a newsletter
Email delivers the highest ROI of all marketing channels — but only if you set it up right. Most companies send a monthly newsletter that half of the recipients never open. That’s a waste of the list you’ve built.
We build email programs that work: the technical infrastructure, the templates, the automation flows, and the segmentation that ensure the right message reaches the right person at the right time.
What we deliver
Custom email templates built with React Email — pixel-perfect in every client, responsive, and fully on-brand. Automated flows for welcome sequences, cart abandonment, post-purchase, and nurture journeys. Audience segmentation based on behavior, purchase history, and engagement. Everything runs through Resend — scalable, reliable, and built for developers.
Who is this for?
For e-commerce companies leaving money on the table with unoptimized flows. For service providers with valuable lists but no structure. For companies with longer sales cycles where email keeps the relationship warm. And for anyone who’s done with sending the same email to everyone.
Email Marketing in the SaaS & Software sector: examples
This is how Email Marketing becomes concrete for SaaS & Software.
High-converting marketing and product websites
Developer-friendly documentation sites
Customer dashboard UI/UX redesigns
Programmatic SEO for technical long-tail keywords
API documentation and developer portals
Self-hosted infrastructure (cheaper than Vercel)
CI/CD pipelines, GitHub / GitLab, Analytics platforms, Intercom / Crisp (support), Stripe (billing), Various APIs and webhooks
How we collaborate
Clear process, honest communication. Always.
Introduction
You tell us what you're dealing with. We ask the right questions. No pressure, just genuine attention.
Plan & Quote
Scope, schedule, and price — black on white. So we both know what we’re starting.
Execution
We build, test, and keep you updated. No surprises, only results.
Delivery & Support
You get the keys and we stay nearby. Direct support from the team that built it.
Ready to take Email Marketing seriously?
When is email marketing the right investment?
- You have a list but no strategy. You collect email addresses but do little with them. That’s missed potential.
- Your cart abandonment is high. Visitors drop out at checkout. An automatic reminder recovers some of those sales.
- Your relationship with customers fades after purchase. Good email flows keep customers engaged and drive repeat purchases.
- You want to nurture at scale. Manually following up leads doesn’t work. Automated flows do — for everyone at once.
Frequently asked questions
Werken jullie ook met Mailchimp?
Wat voor e-mailflows bouwen jullie?
Doen jullie ook de content en strategie?
Wat kost e-mailmarketing via jullie?
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