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Email Marketing for Retail & E-Commerce

Custom email templates, automated flows, and smart segmentation that converts. Specially tailored for the Retail & E-Commerce sector.

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Email Marketing for Retail & E-Commerce: the sector and its challenges.

The line between physical and digital retail no longer exists. We help retail and e-commerce companies sell more, smarter, and faster.

Dutch consumers are among Europe’s most active online shoppers. If your webshop doesn’t offer iDEAL, the payment and delivery methods Dutch shoppers expect — you lose sales to someone who does.

What we often see in Retail & E-Commerce

  • Webshops on outdated platforms that are slow and difficult to manage
  • High cart abandonment rates due to a poor checkout
  • No integration between webshop and physical stock
  • Poor mobile experience that loses mobile-first shoppers
  • Payment and shipping options that don’t meet Dutch consumer expectations
Email Marketing for Retail & E-Commerce: this is why

Every retail company thinks it needs 'a webshop.' What they really need is a system that sells. Template webshops all look the same and convert the same — poorly. Custom e-commerce means your shop works the way your business works.

Email marketing that’s more than just a newsletter

Email delivers the highest ROI of all marketing channels — but only if you set it up right. Most companies send a monthly newsletter that half of the recipients never open. That’s a waste of the list you’ve built.

We build email programs that work: the technical infrastructure, the templates, the automation flows, and the segmentation that ensure the right message reaches the right person at the right time.

What we deliver

Custom email templates built with React Email — pixel-perfect in every client, responsive, and fully on-brand. Automated flows for welcome sequences, cart abandonment, post-purchase, and nurture journeys. Audience segmentation based on behavior, purchase history, and engagement. Everything runs through Resend — scalable, reliable, and built for developers.

Who is this for?

For e-commerce companies leaving money on the table with unoptimized flows. For service providers with valuable lists but no structure. For companies with longer sales cycles where email keeps the relationship warm. And for anyone who’s done with sending the same email to everyone.

Concrete solutions for Retail & E-Commerce

Examples of what Email Marketing looks like for companies like yours.

Custom webshop with advanced filtering and search

Shoppers find what they’re looking for—fast, even on mobile.

iDEAL and multi-payment checkout

All payment methods Dutch consumers expect.

Real-time inventory management (online + physical stores)

Online and offline stock always in sync—no customer disappointment.

Product configurators and personalization

Let customers customize — higher order value, more engagement.

Loyalty program integration

Reward repeat customers with points, discounts, or exclusive perks.

Automated order and shipping workflows

From order to delivery — no manual steps.
What we connect for Retail & E-Commerce companies

Mollie / Stripe (payments), PostNL / DHL / DPD (shipping), POS systems (Lightspeed / Square), ERP (Exact / AFAS), Inventory management tools, Loyalty platforms, Google Merchant Center

This is how we work

Transparent, step by step. No surprises.

1

Introduction

We discuss your situation, goals, and wishes. No obligations — just an honest conversation.

2

Plan & Quote

You receive a clear quote with what we build, when it will be ready, and the cost. Period.

3

Execution

You hear from us — not just when it's done. Transparent process, direct line to the building team.

4

Delivery & Support

We deliver and remain available. Your product is in good hands — even after going live.

Ready to take Email Marketing seriously?

Tell us about your project. We’ll think along immediately — no sales pitch, no obligations.
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When is email marketing the right investment?

  • You have a list but no strategy. You collect email addresses but do little with them. That’s missed potential.
  • Your cart abandonment is high. Visitors drop out at checkout. An automatic reminder recovers some of those sales.
  • Your relationship with customers fades after purchase. Good email flows keep customers engaged and drive repeat purchases.
  • You want to nurture at scale. Manually following up leads doesn’t work. Automated flows do — for everyone at once.

What Retail & E-Commerce companies ask us about Email Marketing

Werken jullie ook met Mailchimp?
We gebruiken Resend — sneller, goedkoper en developer-friendly dan Mailchimp. Als Mailchimp echt niet te vermijden is, werken we er wel mee.
Wat voor e-mailflows bouwen jullie?
Van welkomstflows en abandoned cart-mails tot nieuwsbrieven en gesegmenteerde campagnes op basis van gedrag.
Doen jullie ook de content en strategie?
Wij bouwen de technische infrastructuur en templates. Jij levert de strategie en content, of we denken samen mee — afhankelijk van wat je nodig hebt.
Wat kost e-mailmarketing via jullie?
Vanaf €1.500 voor setup. Doorlopend beheer is mogelijk als maandelijks pakket.

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