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Have a Web Application Built for SaaS & Software

Customer portals, dashboards, internal tools — built as real applications, not hacked plugins. Built for the challenges of SaaS & Software companies.-businesses.

Web Applications for SaaS & Software: the sector and its challenges.

Software companies know what good technology looks like. We help SaaS and software companies build marketing sites that convert, dashboards that work, and infrastructure that scales.

The Randstad hosts hundreds of SaaS startups — and most of them have a product that’s great and a website that’s... okay. We fix that part.

What we often see in SaaS & Software

  • Product website that doesn’t do the product justice
  • Dashboard UI that users complain about
  • Marketing site built on a CMS that developers hate
  • No programmatic SEO to catch technical long-tail keywords
  • Infrastructure costs exploding on AWS or Vercel
Why SaaS & Software companies choose Web Applications

SaaS companies already have developers — your product team has better things to do. We take care of the web presence, landing pages, pSEO, infrastructure.

What is a web application — and how does it differ from a website?

A website informs. A web application does something. Think of a customer portal where users log in, view orders, or upload documents. A dashboard where your team manages operational data. An internal system that replaces spreadsheets no one maintains anymore.

We build those applications — from the database to the user interface. Custom design, custom architecture, no tinkering with plugins or no-code tools that lose their grip halfway through.

What we build

Customer portals with role-based access, real-time dashboards, admin panels, internal operational tools, and everything in between. We design the application around your workflow — not the other way around. We handle authentication ourselves via Zitadel: self-hosted, OIDC-compliant, and enterprise-grade.

Every application we build is: scalable (designed for growth from day one), maintainable (no spaghetti code nobody understands), and documented (so you know how everything works).

Who is this for?

For companies that are growing and find their processes stuck. That have Excel sheets that really should be applications. That want to offer customers a better experience than an email with a PDF attachment. That need internal tools fitting how they work — not the other way around.

What we build for SaaS & Software companies

Examples of what Web Applications looks like for companies like yours.

High-converting marketing and product websites

Conversion-oriented product website that does your product justice.

Developer-friendly documentation sites

Documentation sites that make developers happy and reduce churn.

Customer dashboard UI/UX redesigns

Dashboard UI that users understand without onboarding calls.

Programmatic SEO for technical long-tail keywords

Hundreds of unique pages for the long-tail keywords your dev team doesn’t chase.

API documentation and developer portals

API docs and developer portals that get your integration partners up to speed quickly.

Self-hosted infrastructure (cheaper than Vercel)

Self-hosted Hetzner infrastructure — a fraction of the cost of Vercel or AWS.
Integrations we build daily for the SaaS & Software sector

CI/CD pipelines, GitHub / GitLab, Analytics platforms, Intercom / Crisp (support), Stripe (billing), Various APIs and webhooks

How we collaborate

Clear process, honest communication. Always.

1

Introduction

We get to know you and listen to what you need. Non-binding and without sales pitch.

2

Plan & Quote

We create a concrete plan with scope, schedule, and price. No surprises afterwards.

3

Execution

We deliver. You keep control, we maintain quality. Direct communication, no middlemen.

4

Delivery & Support

We deliver and remain available. Your product is in good hands — even after going live.

Ready to take Web Applications seriously?

Tell us about your project. We’ll think along immediately — no sales pitch, no obligations.

When do you need a web application?

  • You manage customer data in spreadsheets. At some point, that stops working. A custom portal or dashboard is the next step.
  • Your customers deserve a better experience. Logging in, tracking orders, downloading documents — it doesn’t need to be by email.
  • Your team does manual work that can be automated. Entering data, processing orders, generating reports — an application does that for you.
  • Standard SaaS no longer fits. You’ve outgrown the tool. It’s time for something that fits you, not the other way around.

Frequently asked questions

Kunnen jullie iets bouwen zoals [specifieke tool], maar dan op maat?
Waarschijnlijk wel. Veel van onze projecten starten met ‘we gebruiken tool X, maar het past niet goed’. Wij bouwen applicaties die precies doen wat jouw bedrijf nodig heeft — niet meer, niet minder.
Wat voor applicaties bouwen jullie?
Van een klantportaal met rolgebaseerde toegang tot een intern operationeel systeem. Als het digitaal en complex is, bouwen wij het.
Wat onderscheidt jullie aanpak?
Wij bouwen geen no-code tools of quick fixes. Alles is gebouwd op een solide technisch fundament dat jaren meegaat en makkelijk uitbreidbaar is.
Hoe lang duurt een webapplicatie bouwen?
6 tot 14 weken afhankelijk van de complexiteit. We bespreken de scope altijd vooraf en houden je tijdens het project op de hoogte.

Your application deserves a solid foundation.

Tell us what you want to automate or build. We’ll discuss the architecture and give you an honest scope.