Get a visual identity made for Healthcare & Welfare
Custom Design & Branding for Healthcare & Welfare companies — built to measure, not off the shelf.
What makes Healthcare & Welfare different?
Healthcare institutions process sensitive information and serve vulnerable people. — your digital presence must be professional enough to earn trust before the first appointment.
With the Dutch emphasis on data privacy and GDPR compliance, healthcare sites must be built with extra care. Europe-hosted, GDPR-compliant infrastructure is not a nice-to-have — it is a legal requirement. That is why we host everything on European servers we manage ourselves.
Recognizable challenges in Healthcare & Welfare companies
- Website not meeting accessibility standards (WCAG)
- Concerns about patient data and GDPR compliance gaps in forms or hosting
- Outdated site undermining professional credibility
- No online booking system — still reliant on phone calls during office hours
- Content either too clinical or too vague to inspire trust
Healthcare institutions need absolute trust from their digital presence. A template website with a stock photo of a stethoscope does not inspire trust — it undermines it. Custom means secure, accessible, and specifically designed for your practice.
Design is not decoration — it’s strategy
A good brand is recognizable before anyone reads a word. The color, the typography, the way things are composed — that communicates something. Whether that something aligns with who you are is the question we ask before starting to draw.
Design & Branding at Friendly Faces is not an add-on service you order alongside. It’s baked into every project. But for companies that need a visual foundation — from scratch or because their current one no longer fits — we also build complete brand identities.
What we deliver
Logo design that scales — from favicon to billboard. Typography system and color palette that feel consistent across every medium. UI design in Figma, including a component library. Brand guidelines your team can use without having to call us. And when the project requires it: a full design system that forms the basis of your digital product.
We always design in Figma, always interactively, and always in close collaboration. You approve before a single line of code is written.
Who is this for?
New companies who want to establish their brand well from the start. Existing companies that notice their visual identity no longer fits who they have become. Teams that miss consistency — every channel looks a little different and that just doesn’t feel professional.
Design & Branding in the Healthcare & Welfare sector: examples
Examples of what Design & Branding looks like for companies like yours.
GDPR-compliant patient forms and data processing
Integration of online appointment systems
Accessible design (WCAG compliance)
Service and treatment information pages
Team and practitioner profiles
Location, opening hours, and directions
Appointment systems (Calendly / Doctena / custom), Practice management software, GDPR-compliant form processing, Secure email and messaging, Google Business Profile (crucial for local findability), Accessibility testing tools
Our approach
Clear process, honest communication. Always.
Introduction
We get to know you and listen to what you need. Non-binding and without sales pitch.
Plan & Quote
Scope, schedule, and price — black on white. So we both know what we’re starting.
Execution
You hear from us — not just when it's done. Transparent process, direct line to the building team.
Delivery & Support
Going live is the beginning, not the end. We are ready if anything comes up.
Ready to take Design & Branding seriously?
When is design & branding needed?
- You are starting something new. You don’t want to start with a Canva logo you’ll throw away in two years anyway. Do it right from the start.
- Your brand no longer fits who you are. Your company has grown, but your visual identity has lagged behind. Time for an update.
- Consistency is missing. Your site, your presentations, your social posts — they all look a little different. That undermines trust.
- You’re going to build a digital product. UI design is always part of our development processes. No code without design.