Get a visual identity made in Amsterdam
Brand identity, UI/UX design, and brand guidelines — always part of every project, never an afterthought. We work with companies in North Holland who prefer building over waiting.
A digital partner in North Holland who knows what’s going on.
The city where startups, scale-ups, and established companies all compete for attention. From the Zuidas financial district to the creative studios in Noord — Amsterdam companies need digital products that match their ambition.
Amsterdam is our backyard. We regularly work with Amsterdam companies, and {[being close but not in the city center|right next to the city without the Amsterdam price tag|just outside the ring] } means we deliver Amsterdam-quality without Amsterdam agency rates.
Design is not decoration — it’s strategy
A good brand is recognizable before anyone reads a word. The color, the typography, the way things are composed — that communicates something. Whether that something aligns with who you are is the question we ask before starting to draw.
Design & Branding at Friendly Faces is not an add-on service you order alongside. It’s baked into every project. But for companies that need a visual foundation — from scratch or because their current one no longer fits — we also build complete brand identities.
What we deliver
Logo design that scales — from favicon to billboard. Typography system and color palette that feel consistent across every medium. UI design in Figma, including a component library. Brand guidelines your team can use without having to call us. And when the project requires it: a full design system that forms the basis of your digital product.
We always design in Figma, always interactively, and always in close collaboration. You approve before a single line of code is written.
Who is this for?
New companies who want to establish their brand well from the start. Existing companies that notice their visual identity no longer fits who they have become. Teams that miss consistency — every channel looks a little different and that just doesn’t feel professional.
Logo design, visual brand identity, UI/UX design, brand guidelines, design systems.
When is design & branding needed?
- You are starting something new. You don’t want to start with a Canva logo you’ll throw away in two years anyway. Do it right from the start.
- Your brand no longer fits who you are. Your company has grown, but your visual identity has lagged behind. Time for an update.
- Consistency is missing. Your site, your presentations, your social posts — they all look a little different. That undermines trust.
- You’re going to build a digital product. UI design is always part of our development processes. No code without design.
{[Amsterdam doesn’t do average. Neither do we.|In a city where everyone’s online, your website has to be exceptional.|Amsterdam companies are surrounded by creative agencies — but most focus on design over engineering.] } {[We’re the studio that does both.|We combine design sensibility with the technical depth Amsterdam companies need.|We’re the tech partner your creative agency wishes it had.] }
15 minutes by car, direct train connection from Hoofddorp station
Let’s talk — we’re just around the corner.
How it works
No surprises, no vague promises. Just do it.
Introduction
We get to know you and listen to what you need. No strings attached and no sales pitch.
Plan & Quote
Scope, schedule, and price — black on white. So we both know what we’re starting.
Execution
You hear from us — not only when it’s done. Transparent process, direct line with the building team.
Delivery & Support
We deliver and remain available. Your product is in good hands — even after going live.