SEO agency in Leiden
Higher on Google with technical SEO, programmatic SEO, and long-tail strategy. For SMBs looking to grow organically. We work with companies in South Holland who prefer building over waiting.
Why Leiden for SEO?
Leiden combines world-class university excellence with a strong SME economy. Many knowledge-intensive companies, research institutions, legal and medical services.
We enjoy working with knowledge-intensive companies and university-linked organizations. We have experience with multilingual projects needed by international Leiden companies.
What makes us a different kind of SEO agency?
Most SEO agencies deliver reports. We deliver systems. The difference: a report says what needs to be done, a system does it. And in SEO, the difference between mediocrity and results is in the execution.
At Friendly Faces, SEO is embedded in how we build. Our pSEO tooling runs on our own dashboard. Our templates are optimized for crawlability and Core Web Vitals. Our content isn’t just slapped onto a site — it’s part of the architecture.
Our three SEO disciplines
Programmatic SEO — hundreds or thousands of unique pages generated from data. For companies with scalable search volume and offerings that can be structured. Not thin copy-pasted pages, but real content driven by datasets, conditional logic, and content variation.
Technical SEO — the layer beneath your content. Core Web Vitals, structured data, crawlability, redirect management. The base on which everything else is built. If this isn’t right, no content strategy will help.
Long-tail SEO strategy — specific, low-competition keywords your real audience uses. Lower competition, higher intent, better conversion. The search queries people make right before they buy.
Who is this for?
For SMBs who take SEO seriously as a growth channel — not as a checkbox. For entrepreneurs who understand that organic traffic compounds: each ranking page works day in and day out for you, without an advertising budget. And for teams who want an SEO partner who can actually build what they advise.
SEO audits, Core Web Vitals optimization, structured data & schema markup, programmatic SEO, long-tail strategy, keyword research, internal link structure, content architecture.
When is an SEO agency the right choice?
- You are invisible on Google. Your pages are not indexed, or you rank beyond position 40. Time for a fundamental approach.
- You’re done with reports. You’ve received audits. You know what’s wrong. But nobody implements it. We do both.
- You want to be less dependent on Google Ads. Every euro spent on ads disappears. Every page that ranks organically works year after year.
- You want scalable growth. Manually targeting 10 keywords per month doesn’t work. pSEO and long-tail do.
Biotech and life sciences firms need websites as meticulous as their research. We love working with knowledge-intensive companies — it aligns with our own technical depth.
30 minutes by car, 25 minutes by train
Interested in SEO in Leiden?
Our approach
Clear process, honest communication. Always.
Introduction
We get to know you and listen to what you need. No strings attached and no sales pitch.
Plan & Quote
We create a concrete plan with scope, schedule and price. No surprises afterwards.
Execution
We deliver. You keep control, we maintain quality. Direct communication, no middlemen.
Delivery & Support
Going live is the start, not the end. We’re ready when you need us.
What companies in South Holland ask us about SEO
Wat is het verschil tussen jullie en een regulier SEO bureau?
Doen jullie ook contentcreatie?
Hoe snel zie ik resultaat?
Wat kost SEO?
Werken jullie ook op mijn bestaande WordPress site?
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