Get a visual identity made in Leiden
Brand identity, UI/UX design, and brand guidelines — always part of every project, never an afterthought. We work with companies in South Holland who prefer building over waiting.
A digital partner in South Holland who knows what’s going on.
Leiden combines world-class university excellence with a strong SME economy. The city where academic precision meets entrepreneurship.
The city aligns well with our approach: substantive, technical, quality-focused. We understand that knowledge-intensive companies seek content-driven, not flashy digital partners.
Design is not decoration — it’s strategy
A good brand is recognizable before anyone reads a word. The color, the typography, the way things are composed — that communicates something. Whether that something aligns with who you are is the question we ask before starting to draw.
Design & Branding at Friendly Faces is not an add-on service you order alongside. It’s baked into every project. But for companies that need a visual foundation — from scratch or because their current one no longer fits — we also build complete brand identities.
What we deliver
Logo design that scales — from favicon to billboard. Typography system and color palette that feel consistent across every medium. UI design in Figma, including a component library. Brand guidelines your team can use without having to call us. And when the project requires it: a full design system that forms the basis of your digital product.
We always design in Figma, always interactively, and always in close collaboration. You approve before a single line of code is written.
Who is this for?
New companies who want to establish their brand well from the start. Existing companies that notice their visual identity no longer fits who they have become. Teams that miss consistency — every channel looks a little different and that just doesn’t feel professional.
Logo design, visual brand identity, UI/UX design, brand guidelines, design systems.
When is design & branding needed?
- You are starting something new. You don’t want to start with a Canva logo you’ll throw away in two years anyway. Do it right from the start.
- Your brand no longer fits who you are. Your company has grown, but your visual identity has lagged behind. Time for an update.
- Consistency is missing. Your site, your presentations, your social posts — they all look a little different. That undermines trust.
- You’re going to build a digital product. UI design is always part of our development processes. No code without design.
Biotech and life sciences firms need websites as meticulous as their research. No marketing fluff, no overpromised features — just content that works.
30 minutes by car, 25 minutes by train
Let’s talk — we’re just around the corner.
How we collaborate
Clear process, honest communication. Always.
Introduction
We discuss your situation, goals and wishes. No obligations — just an honest conversation.
Plan & Quote
You receive a clear quote with what we’ll build, when it will be ready, and the cost. Period.
Execution
We deliver. You keep control, we maintain quality. Direct communication, no middlemen.
Delivery & Support
Going live is the start, not the end. We’re ready when you need us.