Get a visual identity made for Hospitality & Food
Custom Design & Branding for Hospitality & Food companies — built to measure, not off the shelf.
Design & Branding for Hospitality & Food: the sector and its challenges.
Hospitality is personal. Your online presence should feel just as welcoming. We create digital experiences for hospitality businesses that are designed to really get people across the threshold.
Hospitality is one of the most competitive sectors in the Netherlands. a strong online presence is no longer optional. If you’re not found online, you don’t exist for half of your potential customers.
The digital bottlenecks in the Hospitality & Food sector
- Website that is slow, ugly, or barely functional on mobile
- No online reservation or ordering system — or an awkward one no one uses
- Completely dependent on Thuisbezorgd or Booking.com for visibility and revenue
- Menu changes that require calling the web developer
- Google Business Profile that doesn’t match what you actually offer
Hospitality businesses are unique, personal, and full of experience — a template website kills that. Every café has a story. A template can’t tell that. Custom means your personality shines through.
Design is not decoration — it’s strategy
A good brand is recognizable before anyone reads a word. The color, the typography, the way things are composed — that communicates something. Whether that something aligns with who you are is the question we ask before starting to draw.
Design & Branding at Friendly Faces is not an add-on service you order alongside. It’s baked into every project. But for companies that need a visual foundation — from scratch or because their current one no longer fits — we also build complete brand identities.
What we deliver
Logo design that scales — from favicon to billboard. Typography system and color palette that feel consistent across every medium. UI design in Figma, including a component library. Brand guidelines your team can use without having to call us. And when the project requires it: a full design system that forms the basis of your digital product.
We always design in Figma, always interactively, and always in close collaboration. You approve before a single line of code is written.
Who is this for?
New companies who want to establish their brand well from the start. Existing companies that notice their visual identity no longer fits who they have become. Teams that miss consistency — every channel looks a little different and that just doesn’t feel professional.
What we build for Hospitality & Food companies
This is how Design & Branding becomes concrete for Hospitality & Food.
Beautiful, fast-loading menu pages (no PDF downloads)
Online reservation integration
Ordering system for pickup and delivery
Event and group booking
Atmospheric photo galleries that do your food justice
Support for multiple locations
Reservation systems (Formitable / OpenTable / Resengo), POS systems (Lightspeed / Untill), Online ordering platforms, Google Business Profile integration, Social media (especially Instagram), Review platforms
How it works
Transparent, step by step. No surprises.
Introduction
We get to know you and listen to what you need. Non-binding and without sales pitch.
Plan & Quote
Scope, schedule, and price — black on white. So we both know what we’re starting.
Execution
You hear from us — not just when it's done. Transparent process, direct line to the building team.
Delivery & Support
You get the keys and we stay nearby. Direct support from the team that built it.
Interested in Design & Branding for your Hospitality & Food company?
When is design & branding needed?
- You are starting something new. You don’t want to start with a Canva logo you’ll throw away in two years anyway. Do it right from the start.
- Your brand no longer fits who you are. Your company has grown, but your visual identity has lagged behind. Time for an update.
- Consistency is missing. Your site, your presentations, your social posts — they all look a little different. That undermines trust.
- You’re going to build a digital product. UI design is always part of our development processes. No code without design.