Get a visual identity made for Construction & Engineering
Brand identity, UI/UX design, and brand guidelines — always part of every project, never an afterthought. Specially tailored for the Construction & Engineering sector.
Design & Branding for Construction & Engineering: the sector and its challenges.
Construction companies build things that last. Your website should too. We build digital presence for construction and engineering companies that is just as solid as what they build.
The Netherlands is building more than ever — and construction companies are busier than ever. But most construction company websites still look like it’s 2012. This is an opportunity for companies willing to finally showcase their work properly.
Recognizable challenges in Construction & Engineering companies
- Website not updated for years — and it shows
- No project portfolio to showcase completed work to potential clients
- Poor mobile experience — ironic for an industry working entirely on location
- No SEO presence for local service searches
- Quote process that is just an email address and too reliant on word of mouth
Construction and engineering companies do projects deserving to be showcased — but their websites rarely reflect that. Your competitor has a better website. That doesn’t mean they do better work — it means they present it better. Custom means a site built like your projects — solid and reliable.
Design is not decoration — it’s strategy
A good brand is recognizable before anyone reads a word. The color, the typography, the way things are composed — that communicates something. Whether that something aligns with who you are is the question we ask before starting to draw.
Design & Branding at Friendly Faces is not an add-on service you order alongside. It’s baked into every project. But for companies that need a visual foundation — from scratch or because their current one no longer fits — we also build complete brand identities.
What we deliver
Logo design that scales — from favicon to billboard. Typography system and color palette that feel consistent across every medium. UI design in Figma, including a component library. Brand guidelines your team can use without having to call us. And when the project requires it: a full design system that forms the basis of your digital product.
We always design in Figma, always interactively, and always in close collaboration. You approve before a single line of code is written.
Who is this for?
New companies who want to establish their brand well from the start. Existing companies that notice their visual identity no longer fits who they have become. Teams that miss consistency — every channel looks a little different and that just doesn’t feel professional.
What we build for Construction & Engineering companies
Examples of what Design & Branding looks like for companies like yours.
Project portfolio with filterable categories and detailed project pages
Quote and calculation tools
Equipment and capacity overview
Jobs and recruitment page
Technical documentation and specification downloads
Project timeline dashboards
Project management software (Bouw7 / AFAS / Exact), CAD/BIM viewers (for project visualizations), Equipment management systems, CRM for pipeline management, Google Maps integration for service areas, Job platform integrations
This is how we work
Transparent, step by step. No surprises.
Introduction
We discuss your situation, goals, and wishes. No obligations — just an honest conversation.
Plan & Quote
You receive a clear quote with what we build, when it will be ready, and the cost. Period.
Execution
You hear from us — not just when it's done. Transparent process, direct line to the building team.
Delivery & Support
Going live is the beginning, not the end. We are ready if anything comes up.
Interested in Design & Branding for your Construction & Engineering company?
When is design & branding needed?
- You are starting something new. You don’t want to start with a Canva logo you’ll throw away in two years anyway. Do it right from the start.
- Your brand no longer fits who you are. Your company has grown, but your visual identity has lagged behind. Time for an update.
- Consistency is missing. Your site, your presentations, your social posts — they all look a little different. That undermines trust.
- You’re going to build a digital product. UI design is always part of our development processes. No code without design.